A Critical Review of Electronic Word of Mouth Marketing

Word of Mouth marketing is one of those extremely effective promotional tools acknowledged by both academics and practitioners over the years. Ever since the Internet and social media start to dominate our lives, traditional word of mouth marketing renewed to be electronic word of mouth marketing alias e-WOM.  As researchers grew interest on digital marketing, … Continue reading A Critical Review of Electronic Word of Mouth Marketing

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Is Depression the outcome of your workload?

Even though this is a blog about business and marketing matters, I felt that I should write about this no matter what. Because Depressions' next target could be you, it could be me, we never know! Why am I suddenly addressing this issue? On 18th of December 2017, Kim Jonghyun who was the main vocalist … Continue reading Is Depression the outcome of your workload?

Marketing in the 21st Century: Module review

Ahhh!!! It's over.... Last week I and my batch mates finished our first module 'marketing in the 21st century' of our Master programme at University of Southampton. After 6 weeks, I thought I should end the module with a blog review.  I hope this blog review will help potential students who are thinking to apply … Continue reading Marketing in the 21st Century: Module review

Will this upcoming Korean Artificial Intelligence Chat Bot able to succeed in the future?

Imagine what it would be like if you get a private message from your favorite artist/idol about her /his new album. Imagine if you could get to whinge about your part-time job while chatting with her/him. Any fan would be thrilled to have this kind of opportunity which could only happen in someone’s dream. In … Continue reading Will this upcoming Korean Artificial Intelligence Chat Bot able to succeed in the future?

‘Sophia’ the Robot Got Citizenship in Saudi Arabia!!! Creepy or Not?

A robot got citizenship? YES! It happened. For the first time in the history, a humanoid robot succeeds to obtain citizenship. Ever since the news came out, Sophia thrived to make headlines all over the world news and people are giving different views right now. After watching the conference with Sophia, I questioned myself ‘Isn’t … Continue reading ‘Sophia’ the Robot Got Citizenship in Saudi Arabia!!! Creepy or Not?

Indeed Need of Private Universities in Sri Lanka

Present-day, there is a crisis in Sri Lankan education scenario. The swift enlargement of private higher education sector across the globe has turn out to be a happening in Sri Lanka as well. However, utmost of Sri Lankan public appear to give thumbs down to the idea of private universities. As a consequence, most public … Continue reading Indeed Need of Private Universities in Sri Lanka

Indeed Need of Brand Awareness for Ceylon Cinnamon

Sri Lanka is a country widely known for its Tea, Coconut and Spices. Cinnamon is one of the key exporting items for consumption from Sri Lanka. Even though Sri Lankan cinnamon is acknowledged as the best cinnamon in the world, industry growth is exceedingly sluggish. In my opinion, be deficient in brand awareness of Ceylon cinnamon … Continue reading Indeed Need of Brand Awareness for Ceylon Cinnamon