A Critical Review of Electronic Word of Mouth Marketing

Word of Mouth marketing is one of those extremely effective promotional tools acknowledged by both academics and practitioners over the years. Ever since the Internet and social media start to dominate our lives, traditional word of mouth marketing renewed to be electronic word of mouth marketing alias e-WOM.  As researchers grew interest on digital marketing, … Continue reading A Critical Review of Electronic Word of Mouth Marketing

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Is Depression the outcome of your workload?

Even though this is a blog about business and marketing matters, I felt that I should write about this no matter what. Because Depressions' next target could be you, it could be me, we never know! Why am I suddenly addressing this issue? On 18th of December 2017, Kim Jonghyun who was the main vocalist … Continue reading Is Depression the outcome of your workload?

Indeed Need of Private Universities in Sri Lanka

Present-day, there is a crisis in Sri Lankan education scenario. The swift enlargement of private higher education sector across the globe has turn out to be a happening in Sri Lanka as well. However, utmost of Sri Lankan public appear to give thumbs down to the idea of private universities. As a consequence, most public … Continue reading Indeed Need of Private Universities in Sri Lanka